Interactive/brand agency Substance's blog honors such traits as courage over complacency and adventure over convention. Agencies have been beating that drum for decades. What separates Substance is its authors' impulse to zig where other blogs zag. Recent posts include attempts to define the taxonomy of ad blogs, a description of the uses of pineapple as a welcoming agent and an invitation to shake hands with other blog devotees in a real live coffeehouse. A drop-in to this blog may be just what you need to get those creativity wheels turning.
Joel Gunz
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