Front Office

PAF Event Extremely Happy Hour
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm

Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.

Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.

MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.

Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.

Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.

Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.

Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).

eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.