Overland Tests Online Lead Generating Waters for TSSI; Takes Home Web Awards
The Overland Agency has launched a new website for Beaverton-based software firm Test Systems Strategies, Inc. The new website utilizes an interactive platform for customer and sales feedback, and is already generating more leads for its product categories. ... Overland has also won two Best Website awards in the Web Marketing Association's annual Internet Advertising Competition. Their site for fitness company Soloflex won "Best General Interest Microsite/Landing Page," while their work for Ater Wynne law firm won "Best Legal Microsite/Landing Page." ... The agency has also announced the addition of Internet Strategist Kim Humphries to its team. This latest hire signals that the Overland staff has grown by 50 percent in the last six months.
Pacific Security Capital Banks on ID Branding; Agency Adds Four
ID Branding has been selected by commercial real estate firm Pacific Security Capital to rebrand the company, beginning with new identity materials and extending into a retrenchment of its position in the marketplace. ... ID has also added four to its staff, including: Christine Carter, Account Supervisor; Jamie Kaineg, Production Designer; Eva Miller, Information Architect; and Matt Neupert, Account Coordinator. The company expects the expertise of its new team members to add capacity and new creative ideas for its branding services.
Leopold Ketel and Others Breathe Fresh Air into OPB Brand; Raise Glass to Wine Country Development
Putting those pledge drive dollars to work, OPB has tuned into Leopold Ketel and Partners to refresh its look and feel with a new logo and lidentity suite. In addition, the agency worked with creative studio Incubate to create animated video identity elements and Digital One to create a new sound "mark." Another key component of the branding campaign was the creation of three television promotional "spots" to reinforce the "You can't not think" theme, created by filmmaker and director Rob Tyler. LKP has also added Springbrook, a major new hospitality, residential and retail development, to its growing list of Oregon-based clients. Springbrook will encompass 450 acres in northeast Newberg, featuring a luxury inn, restaurant, spa, retail village, and 1,200 homes and town homes. ... Terra Spencer, Chief Operating Officer and senior partner at LKP, has been named one of Portland's top young business executives. Spencer was one of the "40 Under 40" winners in the Portland Business Journal's annual quest to find what Publisher Craig Wessell calls "the most talented and committed young professionals we have in this region." ... LKP has also recently hired Brianne Hyder to serve as a public relations account manager.
Anvil Media Signs Five
The Anvil team continued its strategic relationships with ANG and eROI to land five new search engine marketing clients, including service a host of new clients, including garden tool company circlehoe, business finance firm Cornell Capital Partners, landscape services company Enhancescape and IT news publishers InfoWorld.
Showing posts with label Front Office. Show all posts
Showing posts with label Front Office. Show all posts
Sunday, May 20, 2007
Thursday, March 22, 2007
Front Office
PAF Event TONIGHT! David Altschul, Brand Character Extraordinaire
The California Raisins, Punchy the Hawaiian Punch guy and Juan Valdez have in common? They are all the brainchildren of David Altschul. Meet David. The Man. The cartoon character genius.
Tonight, March 22
6 pm
Kell's Irish Pub
Register
Bailey/Franklin Makes a Splash with Local Spa.
Longtime Portland ad agency Bailey/Franklin has completed a series of projects for Emerge Medical Spas. Their services include a marketing strategy to enhance the customer experience, website design and programming, advertising print collateral for marketing and events,and other campaign elements.
Sockeye Creative Rebrands the All-Grown-Up MacTarnahan's Brewing
Those microbreweries grow up so fast these days. Now that it is legally allowed to drink itself, 21-year-old MacTarnahan's Amber Ale sports a redesigned label and new packaging designed by Portland's Sockeye Creative, the agency of record for MacTarnahan's Brewing.
Gilchrist & Associates Launches Event Company
Portland marketing communications firm Gilchrist & Associates has launched a new venture: Bonnie Gilchrist Events. The new firm's clients include Portland Female Executives, Entrepreneurs Foundation of the Northwest and Chockstone. Gilchrist & Associates Marketing Communications continues to serve its clients with an array of marketing services.
Grady Britton Among Top Places to Work, Wins National Award
Grady Britton has been named one of the "100 Best Companies to Work for in Oregon" by Oregon Business magazine. In an industry awash with awards, some are perceived as having more value than others. Agency President and CEO Frank Grady feels that Oregon Business award "one of the most meaningful awards Grady Britton has ever received." The agency ranked eighth on the Top 50 Small Companies list. Former employees were unavailable for comment…. Grady Britton also received recognition in this year's Service Industry Advertising Awards. They agency received a Gold Award in the "Total Advertising Campaign" category for its rebranding of Vancouver-based First Independent Bank.
AMA MAX Awards Honor Pop Art
Pop Art celebrated being a finalist at the AMA MAX Awards for their work designing 24 web sites in 30 weeks for Freightliner Market Development Corporation's SelecTrucks Center Sites project. This event, held Feb 22 at the Portland Art Museum, honored the best and most innovative marketing campaigns in Portland.
Leopold Ketel Creates New Branding Campaign for OPB; Scores at AMA MAX Awards
Leopold Ketel & Partners has created a major branding campaign for client Oregon Public Broadcasting. The campaign, which launched throughout Oregon and Southwest Washington in mid-February, included a new logo, brand book, membership guide, publicity, OPB television promo spots, OPB online, outdoor advertising, and a distinctive sound "mark." Further, the agency's North America publicity campaign to introduce the BIC Yakka Kayak won the top public relations award at the AMA MAX awards. LKP was also a finalist in the integrated campaign division for its work on the Oregon Coast Aquarium's "CLAWS!" campaign.
Anvil Pulls Hat Trick
With a primary focus on servicing new and current clients, Anvil made room for three new clients this month, including social media art community Art Face Off, the Convention & Visitors Association of Lane County Oregon and consumer electronics portal Retrevo.
The California Raisins, Punchy the Hawaiian Punch guy and Juan Valdez have in common? They are all the brainchildren of David Altschul. Meet David. The Man. The cartoon character genius.
Tonight, March 22
6 pm
Kell's Irish Pub
Register
Bailey/Franklin Makes a Splash with Local Spa.
Longtime Portland ad agency Bailey/Franklin has completed a series of projects for Emerge Medical Spas. Their services include a marketing strategy to enhance the customer experience, website design and programming, advertising print collateral for marketing and events,and other campaign elements.
Sockeye Creative Rebrands the All-Grown-Up MacTarnahan's Brewing
Those microbreweries grow up so fast these days. Now that it is legally allowed to drink itself, 21-year-old MacTarnahan's Amber Ale sports a redesigned label and new packaging designed by Portland's Sockeye Creative, the agency of record for MacTarnahan's Brewing.
Gilchrist & Associates Launches Event Company
Portland marketing communications firm Gilchrist & Associates has launched a new venture: Bonnie Gilchrist Events. The new firm's clients include Portland Female Executives, Entrepreneurs Foundation of the Northwest and Chockstone. Gilchrist & Associates Marketing Communications continues to serve its clients with an array of marketing services.
Grady Britton Among Top Places to Work, Wins National Award
Grady Britton has been named one of the "100 Best Companies to Work for in Oregon" by Oregon Business magazine. In an industry awash with awards, some are perceived as having more value than others. Agency President and CEO Frank Grady feels that Oregon Business award "one of the most meaningful awards Grady Britton has ever received." The agency ranked eighth on the Top 50 Small Companies list. Former employees were unavailable for comment…. Grady Britton also received recognition in this year's Service Industry Advertising Awards. They agency received a Gold Award in the "Total Advertising Campaign" category for its rebranding of Vancouver-based First Independent Bank.
AMA MAX Awards Honor Pop Art
Pop Art celebrated being a finalist at the AMA MAX Awards for their work designing 24 web sites in 30 weeks for Freightliner Market Development Corporation's SelecTrucks Center Sites project. This event, held Feb 22 at the Portland Art Museum, honored the best and most innovative marketing campaigns in Portland.
Leopold Ketel Creates New Branding Campaign for OPB; Scores at AMA MAX Awards
Leopold Ketel & Partners has created a major branding campaign for client Oregon Public Broadcasting. The campaign, which launched throughout Oregon and Southwest Washington in mid-February, included a new logo, brand book, membership guide, publicity, OPB television promo spots, OPB online, outdoor advertising, and a distinctive sound "mark." Further, the agency's North America publicity campaign to introduce the BIC Yakka Kayak won the top public relations award at the AMA MAX awards. LKP was also a finalist in the integrated campaign division for its work on the Oregon Coast Aquarium's "CLAWS!" campaign.
Anvil Pulls Hat Trick
With a primary focus on servicing new and current clients, Anvil made room for three new clients this month, including social media art community Art Face Off, the Convention & Visitors Association of Lane County Oregon and consumer electronics portal Retrevo.
Saturday, February 10, 2007
Front Office
PAF Event Extremely Happy Hour
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm
Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.
Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.
MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.
Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.
Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.
Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.
Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).
eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm
Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.
Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.
MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.
Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.
Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.
Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.
Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).
eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.
Monday, January 15, 2007
Front Office
PAF Event Why Agencies and Brands Require Interactive
OgilvyInteractive Partners Paul Beck and Jeanniey Mullen, based in New York, discuss how Ogilvy got into the interactive online creative business. (See Blog of the Month). Paul and Jeanniey will share their experiences at Ogilvy as well as at the smaller agencies and technology companies that they led. They will provide a framework of how Ogilvy is structured and all of the different marketing channels where Ogilvy helps its clients. Paul and Jeanniey are dynamic and engaging speakers who speak often around the country on the newest trends in Interactive Marketing.
Date: January 19
Time: 11:30 a.m. to 1:00 p.m.
Place: Kell's Irish Pub (112 SW 2nd Ave.)
Cost: $45 non-members
PAF Event Express Learning Series: The Experience Advertising Project: A hands-on demonstration of Handshake Marketing)
Some call it Event Marketing. Others call it Experiential Marketing. Katja Asaro of Henry V and Jerry Ketel of Leopold Ketel & Partners prefer to use the term Handshake Marketing to describe the kind of marketing experiences that encourage customers to make a one-on-one connection with a product or service. During this active participation class you will learn what makes a successful Handshake Marketing experience, see examples of successful campaigns and then spend class time brainstorming event ideas to present to actual clients near the end of the session. (And the winning team will be awarded prizes!)
Don't miss this first ever event for the PAF.
Date: January 31, 2006
Time: 11am-1:30pm
Place: EcoTrust, 721 NW 9th Avenue
Cost: TBA
PAF Event PARC & PAF Present: Mind Your X's & Y's:
Satisfying the 10 Cravings of a New Generation of Consumers.
Lisa Johnson knows what the "Connected Generation" craves. Gen X and Y are 62.1 million strong with a worldview attitude that is radically restructuring the way we live and behave in the market. She knows what you want, too: insight, strategies and wisdom about how best to reach these affluent and often elusive consumers. The CEO and co-founder of marketing consulting firm The Reach Group, Johnson is the author of the groundbreaking new book, Mind Your X's and Y's, co-author of Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of the Crucial Market (Amacom, 2004) and has been featured in The New York Times, American Demographics and NPR's Marketplace. Don't Think Pink was chosen by SoundView Executive Book Summaries as one of the best marketing books of all time. She has worked with companies as diverse as Kohler, Intel, Motorola, Mercedes, Starbucks and Barnes & Noble. Johnson is a sought-after speaker and authority on marketing to Gen X and Y. And now she'll be talking to you at this Portland Area Radio Council (PARC)/PAF event. Admission includes pre-event networking and browsing around at the OMSI exhibit "Amazon Voyage: Vicious Fishes and Other Riches"two great events for the price of one. Be here and find out what Gen X and Y'ers wantand how to deliver it to them. This evening will be heavily attended, so make your reservations now.
Date: Thursday, February 8, 2007
Time: 6-7pm Networking / 7-8:30 Program and Q&A
Place: OMSI (plenty of free parking): network in Amazon Voyage; presentation in Auditorium.
Cost: $40 until February 1; $50 after February 2
ID Branding Retools SAIF Image
Design team reports drop in paper cuts, coffee burns and other on-the-job injuries
A new logo has employees at workers' compensation company SAIF Corporation tripping over themselves to congratulate the ID design team. The client also reported spinal injuries from back slaps and muscle strain resulting from leaps for joy. Meanwhile, ID's designers have noted a drop in stress and a general feeling of at-one-ness with the the world. SAIF has unveiled the first phase of a long-term initiative designed by ID Branding to align the company's internal culture with its communication to external audiences. A new logo, updated visual identity and revamped Web site are key to the re-branding effort, the first in more than 30 years.The logo awaits OSHA approval.
Overland Agency Mushrooms by 50%; Boosts Client & Staff
In the last four months, Overland has created several new agency roles and promoted existing staff, growing by nearly 50%. The agency recently formed a strategic marketing partnership with real estate firm The Hasson Company to for a major website relaunch set to take place in Spring, 2007. Senior Project Manager Maia Engel has been recruited to guide creative, technical, and account teams through project schedules. Prior to joining Overland, Engel was Senior Interactive Producer at ID Branding. She also worked in interactive project management at IKON and Intel. Julie Byun-Reinhardt has been promoted to VP of Operations. On staff since November 2005, Byun-Reinhardt was formerly Overland's Internal Project Manager, overseeing internal initiatives and managing daily workflow before moving into a director role in July 2006.
Anvil Media Adds a Few
Search engine marketing firm Anvil Media spent December handling a few extracurricular activities and managed to lock in a few new clients along the way. Anvil is partnering with Cube Management and ANG to provide SEM services to AllMed and Perfect Places respectively. Cira Creative and Intermec have come along for the ride as well.
eROI Delivers 61% Annual Sales Growth; Adds to Client & Staff
E-marketing firm eROI partnered with Mandala Agency to assist a new shoe client Terrasoles to get off on the right foot with a website launch before the Annual Outdoor Retailer Show in January. Another agency partner Publicis came to eROI near Christmas Eve asking for "Santa eROI" to deliver the wares and stuff one of their major client's stockings. eROI had a productive month bringing in email clients like Nike, Digimarc, Rafting America, Extensis, Montinore Vineyards, and web clients like Annie's Natural Foods.
OgilvyInteractive Partners Paul Beck and Jeanniey Mullen, based in New York, discuss how Ogilvy got into the interactive online creative business. (See Blog of the Month). Paul and Jeanniey will share their experiences at Ogilvy as well as at the smaller agencies and technology companies that they led. They will provide a framework of how Ogilvy is structured and all of the different marketing channels where Ogilvy helps its clients. Paul and Jeanniey are dynamic and engaging speakers who speak often around the country on the newest trends in Interactive Marketing.
Date: January 19
Time: 11:30 a.m. to 1:00 p.m.
Place: Kell's Irish Pub (112 SW 2nd Ave.)
Cost: $45 non-members
PAF Event Express Learning Series: The Experience Advertising Project: A hands-on demonstration of Handshake Marketing)
Some call it Event Marketing. Others call it Experiential Marketing. Katja Asaro of Henry V and Jerry Ketel of Leopold Ketel & Partners prefer to use the term Handshake Marketing to describe the kind of marketing experiences that encourage customers to make a one-on-one connection with a product or service. During this active participation class you will learn what makes a successful Handshake Marketing experience, see examples of successful campaigns and then spend class time brainstorming event ideas to present to actual clients near the end of the session. (And the winning team will be awarded prizes!)
Don't miss this first ever event for the PAF.
Date: January 31, 2006
Time: 11am-1:30pm
Place: EcoTrust, 721 NW 9th Avenue
Cost: TBA
PAF Event PARC & PAF Present: Mind Your X's & Y's:
Satisfying the 10 Cravings of a New Generation of Consumers.
Lisa Johnson knows what the "Connected Generation" craves. Gen X and Y are 62.1 million strong with a worldview attitude that is radically restructuring the way we live and behave in the market. She knows what you want, too: insight, strategies and wisdom about how best to reach these affluent and often elusive consumers. The CEO and co-founder of marketing consulting firm The Reach Group, Johnson is the author of the groundbreaking new book, Mind Your X's and Y's, co-author of Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of the Crucial Market (Amacom, 2004) and has been featured in The New York Times, American Demographics and NPR's Marketplace. Don't Think Pink was chosen by SoundView Executive Book Summaries as one of the best marketing books of all time. She has worked with companies as diverse as Kohler, Intel, Motorola, Mercedes, Starbucks and Barnes & Noble. Johnson is a sought-after speaker and authority on marketing to Gen X and Y. And now she'll be talking to you at this Portland Area Radio Council (PARC)/PAF event. Admission includes pre-event networking and browsing around at the OMSI exhibit "Amazon Voyage: Vicious Fishes and Other Riches"two great events for the price of one. Be here and find out what Gen X and Y'ers wantand how to deliver it to them. This evening will be heavily attended, so make your reservations now.
Date: Thursday, February 8, 2007
Time: 6-7pm Networking / 7-8:30 Program and Q&A
Place: OMSI (plenty of free parking): network in Amazon Voyage; presentation in Auditorium.
Cost: $40 until February 1; $50 after February 2
ID Branding Retools SAIF Image
Design team reports drop in paper cuts, coffee burns and other on-the-job injuries
A new logo has employees at workers' compensation company SAIF Corporation tripping over themselves to congratulate the ID design team. The client also reported spinal injuries from back slaps and muscle strain resulting from leaps for joy. Meanwhile, ID's designers have noted a drop in stress and a general feeling of at-one-ness with the the world. SAIF has unveiled the first phase of a long-term initiative designed by ID Branding to align the company's internal culture with its communication to external audiences. A new logo, updated visual identity and revamped Web site are key to the re-branding effort, the first in more than 30 years.The logo awaits OSHA approval.
Overland Agency Mushrooms by 50%; Boosts Client & Staff
In the last four months, Overland has created several new agency roles and promoted existing staff, growing by nearly 50%. The agency recently formed a strategic marketing partnership with real estate firm The Hasson Company to for a major website relaunch set to take place in Spring, 2007. Senior Project Manager Maia Engel has been recruited to guide creative, technical, and account teams through project schedules. Prior to joining Overland, Engel was Senior Interactive Producer at ID Branding. She also worked in interactive project management at IKON and Intel. Julie Byun-Reinhardt has been promoted to VP of Operations. On staff since November 2005, Byun-Reinhardt was formerly Overland's Internal Project Manager, overseeing internal initiatives and managing daily workflow before moving into a director role in July 2006.
Anvil Media Adds a Few
Search engine marketing firm Anvil Media spent December handling a few extracurricular activities and managed to lock in a few new clients along the way. Anvil is partnering with Cube Management and ANG to provide SEM services to AllMed and Perfect Places respectively. Cira Creative and Intermec have come along for the ride as well.
eROI Delivers 61% Annual Sales Growth; Adds to Client & Staff
E-marketing firm eROI partnered with Mandala Agency to assist a new shoe client Terrasoles to get off on the right foot with a website launch before the Annual Outdoor Retailer Show in January. Another agency partner Publicis came to eROI near Christmas Eve asking for "Santa eROI" to deliver the wares and stuff one of their major client's stockings. eROI had a productive month bringing in email clients like Nike, Digimarc, Rafting America, Extensis, Montinore Vineyards, and web clients like Annie's Natural Foods.
Sunday, December 17, 2006
Front Office
Overland Agency Gets Small with Seven Daveys
The Overland Agency has been awarded seven International Davey Awards for its interactive, multimedia, and print creations. The awards won are as follows: Gold Award for Print and Collateral: IQ Academies, "Day at the Dells"; Silver Awards for Websites/Online Marketing: Campbell Pet Company, Stonebridge Life Insurance, Soloflex, Extensis (two awards), Silver Award for Film and Video: Reel World Productions. The Daveys, partially underwritten by ADWEEK and Fortune Small Business, honor little agencies with big ideas.
Maxwell PR Expands Client Roster by Five
Maxwell PR has been tasked with a wide array of work -- from brand awareness to market launches -- on behalf of five new clients. Artemis Foods, a sustainable catering business, has turned to Maxwell PR to increase visibility, create growth and fuel planned future ventures. Sustainable energy advocates Bonneville Environmental Foundation came to Maxwell PR to create a consistent brand identity across all of its Green Tag marketing efforts and to increase awareness of the organization's SkiGreen initiative. The firm was retained by sports drink company Gleukos, Inc. to build regional and national brand awareness and to launch new products as they are created. Colorado-based restaurant chain Noodles & Company called upon Maxwell to create awareness of the restaurant's Portland-area market launch, including the opening of four area locations by early 2007. Maxwell PR is working to generate media coverage of Seventh Generation's Tampontification Tour, which kicked off October 12 with two women, a.k.a. the Mission Fairies, with a full periodic table of events, including talking with women (and men!) about menstruation.
eROI Closes Year with 99 New Clients in 2006...
For most of Fourth Quarter 2006, eROI President Ryan Buchanan must have sounded like a broken record. Staff members recall that he would pound the conference room table demanding that they bring in yet another project. An email one-off. A mini-page site refresh. Whatever. It became a mere numbers game. He OK'd pro-bono work that would even send Art Institute students howling. "We must land more accounts than Anvil!" he would hiss through slitted eyes and clenched fists. Recently eROI has started working Datran Media, Modern Luxury Media, BecomeX, Voxpath, Point West, Stars Antiques, Interdisciplinary Art Center, Lawyers Weekly, Inc. and KPTV Fox 12 News. To focus on one, eROI was tapped by Oregon Sports Authority to produce a new website for the group. This site includes blogging, registration, an event calendar based on the seven regions of Oregon and focuses on three separate user groups with the main theme of bringing top quality sporting events to the state of Oregon. But at the end of the day it just wasn't enough to beat Anvil Media's client acquisition efforts, and their new client list fell short of their nemesis' by one.
...But Anvil Media Does them One Better, Lands 100
Leaning back in his Aeron chair and lighting a clove cigarette with a Thai 1000 Baht note (US $28.02), Anvil Media's Kent Lewis reflected upon his rivals at eROI. "It was a good year for both of us," he cooed, brushing a smoke ring aside with the back of his hand. Lewis had just received the final report on their respective companies' client lists. In 2006, Anvil helped more than 100 companies increase awareness, leads or sales using search engine optimization and marketing strategies. New clients in November included Blue Lake Children's Publishing, Hyperlocal Media, ad agency North and wellness center root whole body. Anvil also added five new employees since the summer: Jay Leary, Rachel Andersen, Mari Hickmann, Levan Marman and Paul Biggs. With nearly two years of previous SEM experience on average, the new team members will contribute significantly to Anvil's collective expertise. The firm recently announced today that it is on track to double revenue in 2006. The increase in revenue was driven by a variety of factors, including increased demand for current services, new service offerings, expanded strategic partnerships and an ability to identify and retain experienced talent. eROI's Buchanan was unavailable for comment.
Gunz Communications Goes Drinking
Copywriting and brand management firm Gunz Communications has been selected by Palimpsest Wines and Spirits as its creative agency of record. The new beverage company, which produces vodka infusions, aperitifs and cocktail mixers, chose Gunz for end-to-end management of its brand, including development of its brand and marketing strategy, as well as product naming and development of its labels, website, collateral and other marketing tools. While Gunz will produce key messaging and copy for the client, it will leverage existing relationships to implement its direction for design, production, database management and other key brand and marketing elements.
The Overland Agency has been awarded seven International Davey Awards for its interactive, multimedia, and print creations. The awards won are as follows: Gold Award for Print and Collateral: IQ Academies, "Day at the Dells"; Silver Awards for Websites/Online Marketing: Campbell Pet Company, Stonebridge Life Insurance, Soloflex, Extensis (two awards), Silver Award for Film and Video: Reel World Productions. The Daveys, partially underwritten by ADWEEK and Fortune Small Business, honor little agencies with big ideas.
Maxwell PR Expands Client Roster by Five
Maxwell PR has been tasked with a wide array of work -- from brand awareness to market launches -- on behalf of five new clients. Artemis Foods, a sustainable catering business, has turned to Maxwell PR to increase visibility, create growth and fuel planned future ventures. Sustainable energy advocates Bonneville Environmental Foundation came to Maxwell PR to create a consistent brand identity across all of its Green Tag marketing efforts and to increase awareness of the organization's SkiGreen initiative. The firm was retained by sports drink company Gleukos, Inc. to build regional and national brand awareness and to launch new products as they are created. Colorado-based restaurant chain Noodles & Company called upon Maxwell to create awareness of the restaurant's Portland-area market launch, including the opening of four area locations by early 2007. Maxwell PR is working to generate media coverage of Seventh Generation's Tampontification Tour, which kicked off October 12 with two women, a.k.a. the Mission Fairies, with a full periodic table of events, including talking with women (and men!) about menstruation.
eROI Closes Year with 99 New Clients in 2006...
For most of Fourth Quarter 2006, eROI President Ryan Buchanan must have sounded like a broken record. Staff members recall that he would pound the conference room table demanding that they bring in yet another project. An email one-off. A mini-page site refresh. Whatever. It became a mere numbers game. He OK'd pro-bono work that would even send Art Institute students howling. "We must land more accounts than Anvil!" he would hiss through slitted eyes and clenched fists. Recently eROI has started working Datran Media, Modern Luxury Media, BecomeX, Voxpath, Point West, Stars Antiques, Interdisciplinary Art Center, Lawyers Weekly, Inc. and KPTV Fox 12 News. To focus on one, eROI was tapped by Oregon Sports Authority to produce a new website for the group. This site includes blogging, registration, an event calendar based on the seven regions of Oregon and focuses on three separate user groups with the main theme of bringing top quality sporting events to the state of Oregon. But at the end of the day it just wasn't enough to beat Anvil Media's client acquisition efforts, and their new client list fell short of their nemesis' by one.
...But Anvil Media Does them One Better, Lands 100
Leaning back in his Aeron chair and lighting a clove cigarette with a Thai 1000 Baht note (US $28.02), Anvil Media's Kent Lewis reflected upon his rivals at eROI. "It was a good year for both of us," he cooed, brushing a smoke ring aside with the back of his hand. Lewis had just received the final report on their respective companies' client lists. In 2006, Anvil helped more than 100 companies increase awareness, leads or sales using search engine optimization and marketing strategies. New clients in November included Blue Lake Children's Publishing, Hyperlocal Media, ad agency North and wellness center root whole body. Anvil also added five new employees since the summer: Jay Leary, Rachel Andersen, Mari Hickmann, Levan Marman and Paul Biggs. With nearly two years of previous SEM experience on average, the new team members will contribute significantly to Anvil's collective expertise. The firm recently announced today that it is on track to double revenue in 2006. The increase in revenue was driven by a variety of factors, including increased demand for current services, new service offerings, expanded strategic partnerships and an ability to identify and retain experienced talent. eROI's Buchanan was unavailable for comment.
Gunz Communications Goes Drinking
Copywriting and brand management firm Gunz Communications has been selected by Palimpsest Wines and Spirits as its creative agency of record. The new beverage company, which produces vodka infusions, aperitifs and cocktail mixers, chose Gunz for end-to-end management of its brand, including development of its brand and marketing strategy, as well as product naming and development of its labels, website, collateral and other marketing tools. While Gunz will produce key messaging and copy for the client, it will leverage existing relationships to implement its direction for design, production, database management and other key brand and marketing elements.
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