Overland Tests Online Lead Generating Waters for TSSI; Takes Home Web Awards
The Overland Agency has launched a new website for Beaverton-based software firm Test Systems Strategies, Inc. The new website utilizes an interactive platform for customer and sales feedback, and is already generating more leads for its product categories. ... Overland has also won two Best Website awards in the Web Marketing Association's annual Internet Advertising Competition. Their site for fitness company Soloflex won "Best General Interest Microsite/Landing Page," while their work for Ater Wynne law firm won "Best Legal Microsite/Landing Page." ... The agency has also announced the addition of Internet Strategist Kim Humphries to its team. This latest hire signals that the Overland staff has grown by 50 percent in the last six months.
Pacific Security Capital Banks on ID Branding; Agency Adds Four
ID Branding has been selected by commercial real estate firm Pacific Security Capital to rebrand the company, beginning with new identity materials and extending into a retrenchment of its position in the marketplace. ... ID has also added four to its staff, including: Christine Carter, Account Supervisor; Jamie Kaineg, Production Designer; Eva Miller, Information Architect; and Matt Neupert, Account Coordinator. The company expects the expertise of its new team members to add capacity and new creative ideas for its branding services.
Leopold Ketel and Others Breathe Fresh Air into OPB Brand; Raise Glass to Wine Country Development
Putting those pledge drive dollars to work, OPB has tuned into Leopold Ketel and Partners to refresh its look and feel with a new logo and lidentity suite. In addition, the agency worked with creative studio Incubate to create animated video identity elements and Digital One to create a new sound "mark." Another key component of the branding campaign was the creation of three television promotional "spots" to reinforce the "You can't not think" theme, created by filmmaker and director Rob Tyler. LKP has also added Springbrook, a major new hospitality, residential and retail development, to its growing list of Oregon-based clients. Springbrook will encompass 450 acres in northeast Newberg, featuring a luxury inn, restaurant, spa, retail village, and 1,200 homes and town homes. ... Terra Spencer, Chief Operating Officer and senior partner at LKP, has been named one of Portland's top young business executives. Spencer was one of the "40 Under 40" winners in the Portland Business Journal's annual quest to find what Publisher Craig Wessell calls "the most talented and committed young professionals we have in this region." ... LKP has also recently hired Brianne Hyder to serve as a public relations account manager.
Anvil Media Signs Five
The Anvil team continued its strategic relationships with ANG and eROI to land five new search engine marketing clients, including service a host of new clients, including garden tool company circlehoe, business finance firm Cornell Capital Partners, landscape services company Enhancescape and IT news publishers InfoWorld.
Showing posts with label Leopold Ketel. Show all posts
Showing posts with label Leopold Ketel. Show all posts
Sunday, May 20, 2007
Thursday, March 22, 2007
Front Office
PAF Event TONIGHT! David Altschul, Brand Character Extraordinaire
The California Raisins, Punchy the Hawaiian Punch guy and Juan Valdez have in common? They are all the brainchildren of David Altschul. Meet David. The Man. The cartoon character genius.
Tonight, March 22
6 pm
Kell's Irish Pub
Register
Bailey/Franklin Makes a Splash with Local Spa.
Longtime Portland ad agency Bailey/Franklin has completed a series of projects for Emerge Medical Spas. Their services include a marketing strategy to enhance the customer experience, website design and programming, advertising print collateral for marketing and events,and other campaign elements.
Sockeye Creative Rebrands the All-Grown-Up MacTarnahan's Brewing
Those microbreweries grow up so fast these days. Now that it is legally allowed to drink itself, 21-year-old MacTarnahan's Amber Ale sports a redesigned label and new packaging designed by Portland's Sockeye Creative, the agency of record for MacTarnahan's Brewing.
Gilchrist & Associates Launches Event Company
Portland marketing communications firm Gilchrist & Associates has launched a new venture: Bonnie Gilchrist Events. The new firm's clients include Portland Female Executives, Entrepreneurs Foundation of the Northwest and Chockstone. Gilchrist & Associates Marketing Communications continues to serve its clients with an array of marketing services.
Grady Britton Among Top Places to Work, Wins National Award
Grady Britton has been named one of the "100 Best Companies to Work for in Oregon" by Oregon Business magazine. In an industry awash with awards, some are perceived as having more value than others. Agency President and CEO Frank Grady feels that Oregon Business award "one of the most meaningful awards Grady Britton has ever received." The agency ranked eighth on the Top 50 Small Companies list. Former employees were unavailable for comment…. Grady Britton also received recognition in this year's Service Industry Advertising Awards. They agency received a Gold Award in the "Total Advertising Campaign" category for its rebranding of Vancouver-based First Independent Bank.
AMA MAX Awards Honor Pop Art
Pop Art celebrated being a finalist at the AMA MAX Awards for their work designing 24 web sites in 30 weeks for Freightliner Market Development Corporation's SelecTrucks Center Sites project. This event, held Feb 22 at the Portland Art Museum, honored the best and most innovative marketing campaigns in Portland.
Leopold Ketel Creates New Branding Campaign for OPB; Scores at AMA MAX Awards
Leopold Ketel & Partners has created a major branding campaign for client Oregon Public Broadcasting. The campaign, which launched throughout Oregon and Southwest Washington in mid-February, included a new logo, brand book, membership guide, publicity, OPB television promo spots, OPB online, outdoor advertising, and a distinctive sound "mark." Further, the agency's North America publicity campaign to introduce the BIC Yakka Kayak won the top public relations award at the AMA MAX awards. LKP was also a finalist in the integrated campaign division for its work on the Oregon Coast Aquarium's "CLAWS!" campaign.
Anvil Pulls Hat Trick
With a primary focus on servicing new and current clients, Anvil made room for three new clients this month, including social media art community Art Face Off, the Convention & Visitors Association of Lane County Oregon and consumer electronics portal Retrevo.
The California Raisins, Punchy the Hawaiian Punch guy and Juan Valdez have in common? They are all the brainchildren of David Altschul. Meet David. The Man. The cartoon character genius.
Tonight, March 22
6 pm
Kell's Irish Pub
Register
Bailey/Franklin Makes a Splash with Local Spa.
Longtime Portland ad agency Bailey/Franklin has completed a series of projects for Emerge Medical Spas. Their services include a marketing strategy to enhance the customer experience, website design and programming, advertising print collateral for marketing and events,and other campaign elements.
Sockeye Creative Rebrands the All-Grown-Up MacTarnahan's Brewing
Those microbreweries grow up so fast these days. Now that it is legally allowed to drink itself, 21-year-old MacTarnahan's Amber Ale sports a redesigned label and new packaging designed by Portland's Sockeye Creative, the agency of record for MacTarnahan's Brewing.
Gilchrist & Associates Launches Event Company
Portland marketing communications firm Gilchrist & Associates has launched a new venture: Bonnie Gilchrist Events. The new firm's clients include Portland Female Executives, Entrepreneurs Foundation of the Northwest and Chockstone. Gilchrist & Associates Marketing Communications continues to serve its clients with an array of marketing services.
Grady Britton Among Top Places to Work, Wins National Award
Grady Britton has been named one of the "100 Best Companies to Work for in Oregon" by Oregon Business magazine. In an industry awash with awards, some are perceived as having more value than others. Agency President and CEO Frank Grady feels that Oregon Business award "one of the most meaningful awards Grady Britton has ever received." The agency ranked eighth on the Top 50 Small Companies list. Former employees were unavailable for comment…. Grady Britton also received recognition in this year's Service Industry Advertising Awards. They agency received a Gold Award in the "Total Advertising Campaign" category for its rebranding of Vancouver-based First Independent Bank.
AMA MAX Awards Honor Pop Art
Pop Art celebrated being a finalist at the AMA MAX Awards for their work designing 24 web sites in 30 weeks for Freightliner Market Development Corporation's SelecTrucks Center Sites project. This event, held Feb 22 at the Portland Art Museum, honored the best and most innovative marketing campaigns in Portland.
Leopold Ketel Creates New Branding Campaign for OPB; Scores at AMA MAX Awards
Leopold Ketel & Partners has created a major branding campaign for client Oregon Public Broadcasting. The campaign, which launched throughout Oregon and Southwest Washington in mid-February, included a new logo, brand book, membership guide, publicity, OPB television promo spots, OPB online, outdoor advertising, and a distinctive sound "mark." Further, the agency's North America publicity campaign to introduce the BIC Yakka Kayak won the top public relations award at the AMA MAX awards. LKP was also a finalist in the integrated campaign division for its work on the Oregon Coast Aquarium's "CLAWS!" campaign.
Anvil Pulls Hat Trick
With a primary focus on servicing new and current clients, Anvil made room for three new clients this month, including social media art community Art Face Off, the Convention & Visitors Association of Lane County Oregon and consumer electronics portal Retrevo.
Saturday, March 10, 2007
Youth Marketing Flame War!
by
Jerry Ketel, Creative Director, Leopold Ketel & Partners
Joel Gunz, Copywriter/Creative Consultant, Gunz Communications
In a recent issue of Vox, I wrote an Editor's Letter objecting to the FTC's plan to audit major food companies' youth marketing strategies with the intention of further regulating them. I stated that "public opinion is already doing what the government hopes to do," and that such actions may even be a waste of taxpayers' money. Jerry Ketel, Principal and Creative Director of Leopold Ketel and Partners, disagrees. What follows is an edited version of our email exchange. As a bonus, it contains a novel strategy to obtaining a job interview.
Joel,
The FTC should absolutely require food companies to disclose the marketing activities directed to youths. In fact, I have a hard time understanding why you are defending this industry practice without any public oversight. Obesity is the number one health problem in children today. Everywhere I go, I see chubby children snacking on fast fried food or sipping corn syrup fizz. It's no secret that marketers spend billions of dollars hustling packaged food directly to children -- precisely the audience who has the least willpower to resist such ubiquitous arm twisting.
According to the Rudd Center for Food Policy and Obesity at Yale, businesses spent $15 billion marketing products to children in 2004 and were rewarded with $200 billion in sales. The overwhelming majority is for sugary breakfast cereals, fast food, soft drinks, snacks, and candy and gum.
This alone should be enough to have the voting public protesting in the streets. And yet, you seem to be more worried about the cost of a bag of chips. Who is more important here, the profits of multinational corporations or our children?
The US food industry wields enormous influence in this country. In the book, "The Politics of Food", author Marion Nestle chronicles the behind the scenes pressure this special interest group brandishes in Washington….
This is not an industry that needs to be shielded from the scrutiny of the public interest. If anything, its power and influence need to be subjected to the spotlight, especially if it means protecting the safety and well being of our children. If this means shelling out an extra 1/10 of a cent for a bottle of Coke, I'll gladly pay it.
--Jerry
Dear Jerry,
In 2004, the federally funded Children's Advertising Review Unit -- an arm of the Better Business Bureau -- http://www.caru.org/guidelines/index.asp published a set of principles by which marketers should regulate themselves in relation to their youth-targeted strategies. Its seventh point states: "Although many influences affect a child's personal and social development, it remains the prime responsibility of the parents to provide guidance for children. Advertisers should contribute to this parent-child relationship in a constructive manner." (Italics mine.)
Jerry, kids are more aware of their power of choice than ever. According to a recent Harris Interactive survey, kids are increasingly skeptical about what companies tell them. In fact, less than one kid in 10 between the ages of eight and 18 believes that marketers tell them the truth, and more than half (57%) say they "often notice tricks companies use to get them to buy something." These facts are overturning the assumption that youths are innocent dupes who need federal protection from "arm-twisting" marketers.
The same principles of free market economics that enable Burger King to tout Whoppers to tweens also do a very good job of keeping those large corporations from perpetually overreaching. For instance, in their quest for elusive funding, during the 1990s, schools began responding to the marketing overtures of Coca Cola and Pepsi. Then came the public outcry against this scheme. In response, the Federal government took action with a wellness program curtailing the sales of junk food during school hours. The Beaverton School District is taking the lead in implementing these new laws. I cite this as an example of how democracy should work: The public spoke out. The government responded -- and took action to manage its own public school system.
Junk food has been around for a long time. And thanks to a deluge of news articles, books and documentaries, awareness of its ill effects has never been higher. And the market has responded. Just a few weeks ago, McDonald's joined nine major food and drink companies in vowing to promote more healthy foods and exercise in their child-oriented advertising. Last year, Kraft Foods said it would curb ads to young children for snack foods including Oreos and Kool-Aid. The food industry is correcting itself – and the government hasn't had to lift a finger or a tax dollar.
In this context, Jerry, the FTC's inquisition-like tactics appear superfluous and even draconian!
I don't believe in shielding industry from public scrutiny. From Enron to Kraft Foods, there are too many cases of abuse. And the enormous influence large corporations exert on government goes without saying. However, Tony the Tiger's influence on your family or mine cannot be regulated by even the most stringent laws. That part is up to us as parents. When I see an obese kid sitting on his butt with one hand in a bag of potato chips and the other twiddling an xBox controller, I don't ask, "Where is Uncle Sam?" I ask, "Where are Mom and Dad?"
Cheers,
Joel
Joel,
This is starting to sound like a classic debate between a New Age Libertarian and a New York Liberal. But before we digress into such a spectacle, I have chosen to dig a little deeper into the nature of the FTC request. Here's what I found. According to the independent NewsTarget, the FTC plans to ask only 50 major companies to report on their advertising and marketing practices directed to children. But what is interesting is this quote, "The information will be exempt from the Freedom of Information act, the FTC said, and all collected information will be kept confidential and will not identify specific company data on the report."
Joel, this FTC "regulation" is merely a one time effort to garner information from the food industry to access just how far 50 companies are marketing to children. It seems far less draconian than you presented in your editorial.
And now for the spectacle. Joel, you are a knee jerk, numb nuts, advertising whore who is defending our industry's worst practice, marketing to minors. Sure, everybody's doing it but I have to draw the line when it comes to pushing cigarettes, booze or unhealthy food on our children. It is wrong. Period. To ask how some of these companies are marketing to children should be part of an ongoing effort to educate parents and children on the dangers of unhealthy food. This is why the government exists, to provide social services that would not occur in the anarchy of the marketplace. To ask companies to police themselves, as you have suggested is like asking the wolves not to eat the sheep. It ain't gonna happen. And sure, kids are wary of being advertised to but they are also just as easy to be persuaded. You have kids! You know this! Tell me that your kids have never persuaded you to do something outside of your normal parental boundaries, like stopping at the McDonalds or buying Fruity Pebbles! It has happened, it does happen and guess what, we are just now realizing that we are creating a nation of unhealthy kids who will turn into a nation of unhealthy adults. The public is waking up to this realization and is creating a sea change, Joel. Wake up and smell the double tall, no whip, decaf with a splash of vanilla latte.
Regards,
Jerry
Hey Jerry -
I get the whole monster in the boardroom dilemma. Got it. Nevertheless, I invite you to join me in seeing the BIG PICTURE. Here's where I stand. Others (i.e. not us) have polluted this debate with ideological dogmatism on BOTH sides of the aisle. This climate of discourse has infected not only youth marketing, but also US Politics, the Israeli-Arab conflict and beyond. Such intellectual colonialism hinders efforts to make progress in any of these issues.
On another note, I'm not sure how you feel about bringing pro-business libertarians working into your agency, but what do you think of meeting one of these days? I've got a new portfolio. Want to see it?
Jg
Joel,
At the end of the day it all comes down to this. Being an advertising man, I feel I must hold our industry to the highest standards. There are far too many barbarians that would storm the gates of ethical standards in the name of shareholder profits. Therefore, I believe we must, as citizens, ask for accountability and oversight of public and private institutions who hold sway in our society. We, the advertising industry must ask ourselves to be watchdogs for the greater good. I believe in the notion of caveat emptor, let the buyer beware. But there is an even greater notion our society has been built on, e pluribus unum, from many, one.
Let me know when you want to come over. I'm pretty open next week.
JK
Jerry Ketel, Creative Director, Leopold Ketel & Partners
Joel Gunz, Copywriter/Creative Consultant, Gunz Communications
In a recent issue of Vox, I wrote an Editor's Letter objecting to the FTC's plan to audit major food companies' youth marketing strategies with the intention of further regulating them. I stated that "public opinion is already doing what the government hopes to do," and that such actions may even be a waste of taxpayers' money. Jerry Ketel, Principal and Creative Director of Leopold Ketel and Partners, disagrees. What follows is an edited version of our email exchange. As a bonus, it contains a novel strategy to obtaining a job interview.
Joel,
The FTC should absolutely require food companies to disclose the marketing activities directed to youths. In fact, I have a hard time understanding why you are defending this industry practice without any public oversight. Obesity is the number one health problem in children today. Everywhere I go, I see chubby children snacking on fast fried food or sipping corn syrup fizz. It's no secret that marketers spend billions of dollars hustling packaged food directly to children -- precisely the audience who has the least willpower to resist such ubiquitous arm twisting.
According to the Rudd Center for Food Policy and Obesity at Yale, businesses spent $15 billion marketing products to children in 2004 and were rewarded with $200 billion in sales. The overwhelming majority is for sugary breakfast cereals, fast food, soft drinks, snacks, and candy and gum.
This alone should be enough to have the voting public protesting in the streets. And yet, you seem to be more worried about the cost of a bag of chips. Who is more important here, the profits of multinational corporations or our children?
The US food industry wields enormous influence in this country. In the book, "The Politics of Food", author Marion Nestle chronicles the behind the scenes pressure this special interest group brandishes in Washington….
This is not an industry that needs to be shielded from the scrutiny of the public interest. If anything, its power and influence need to be subjected to the spotlight, especially if it means protecting the safety and well being of our children. If this means shelling out an extra 1/10 of a cent for a bottle of Coke, I'll gladly pay it.
--Jerry
Dear Jerry,
In 2004, the federally funded Children's Advertising Review Unit -- an arm of the Better Business Bureau -- http://www.caru.org/guidelines
Jerry, kids are more aware of their power of choice than ever. According to a recent Harris Interactive survey, kids are increasingly skeptical about what companies tell them. In fact, less than one kid in 10 between the ages of eight and 18 believes that marketers tell them the truth, and more than half (57%) say they "often notice tricks companies use to get them to buy something." These facts are overturning the assumption that youths are innocent dupes who need federal protection from "arm-twisting" marketers.
The same principles of free market economics that enable Burger King to tout Whoppers to tweens also do a very good job of keeping those large corporations from perpetually overreaching. For instance, in their quest for elusive funding, during the 1990s, schools began responding to the marketing overtures of Coca Cola and Pepsi. Then came the public outcry against this scheme. In response, the Federal government took action with a wellness program curtailing the sales of junk food during school hours. The Beaverton School District is taking the lead in implementing these new laws. I cite this as an example of how democracy should work: The public spoke out. The government responded -- and took action to manage its own public school system.
Junk food has been around for a long time. And thanks to a deluge of news articles, books and documentaries, awareness of its ill effects has never been higher. And the market has responded. Just a few weeks ago, McDonald's joined nine major food and drink companies in vowing to promote more healthy foods and exercise in their child-oriented advertising. Last year, Kraft Foods said it would curb ads to young children for snack foods including Oreos and Kool-Aid. The food industry is correcting itself – and the government hasn't had to lift a finger or a tax dollar.
In this context, Jerry, the FTC's inquisition-like tactics appear superfluous and even draconian!
I don't believe in shielding industry from public scrutiny. From Enron to Kraft Foods, there are too many cases of abuse. And the enormous influence large corporations exert on government goes without saying. However, Tony the Tiger's influence on your family or mine cannot be regulated by even the most stringent laws. That part is up to us as parents. When I see an obese kid sitting on his butt with one hand in a bag of potato chips and the other twiddling an xBox controller, I don't ask, "Where is Uncle Sam?" I ask, "Where are Mom and Dad?"
Cheers,
Joel
Joel,
This is starting to sound like a classic debate between a New Age Libertarian and a New York Liberal. But before we digress into such a spectacle, I have chosen to dig a little deeper into the nature of the FTC request. Here's what I found. According to the independent NewsTarget, the FTC plans to ask only 50 major companies to report on their advertising and marketing practices directed to children. But what is interesting is this quote, "The information will be exempt from the Freedom of Information act, the FTC said, and all collected information will be kept confidential and will not identify specific company data on the report."
Joel, this FTC "regulation" is merely a one time effort to garner information from the food industry to access just how far 50 companies are marketing to children. It seems far less draconian than you presented in your editorial.
And now for the spectacle. Joel, you are a knee jerk, numb nuts, advertising whore who is defending our industry's worst practice, marketing to minors. Sure, everybody's doing it but I have to draw the line when it comes to pushing cigarettes, booze or unhealthy food on our children. It is wrong. Period. To ask how some of these companies are marketing to children should be part of an ongoing effort to educate parents and children on the dangers of unhealthy food. This is why the government exists, to provide social services that would not occur in the anarchy of the marketplace. To ask companies to police themselves, as you have suggested is like asking the wolves not to eat the sheep. It ain't gonna happen. And sure, kids are wary of being advertised to but they are also just as easy to be persuaded. You have kids! You know this! Tell me that your kids have never persuaded you to do something outside of your normal parental boundaries, like stopping at the McDonalds or buying Fruity Pebbles! It has happened, it does happen and guess what, we are just now realizing that we are creating a nation of unhealthy kids who will turn into a nation of unhealthy adults. The public is waking up to this realization and is creating a sea change, Joel. Wake up and smell the double tall, no whip, decaf with a splash of vanilla latte.
Regards,
Jerry
Hey Jerry -
I get the whole monster in the boardroom dilemma. Got it. Nevertheless, I invite you to join me in seeing the BIG PICTURE. Here's where I stand. Others (i.e. not us) have polluted this debate with ideological dogmatism on BOTH sides of the aisle. This climate of discourse has infected not only youth marketing, but also US Politics, the Israeli-Arab conflict and beyond. Such intellectual colonialism hinders efforts to make progress in any of these issues.
On another note, I'm not sure how you feel about bringing pro-business libertarians working into your agency, but what do you think of meeting one of these days? I've got a new portfolio. Want to see it?
Jg
Joel,
At the end of the day it all comes down to this. Being an advertising man, I feel I must hold our industry to the highest standards. There are far too many barbarians that would storm the gates of ethical standards in the name of shareholder profits. Therefore, I believe we must, as citizens, ask for accountability and oversight of public and private institutions who hold sway in our society. We, the advertising industry must ask ourselves to be watchdogs for the greater good. I believe in the notion of caveat emptor, let the buyer beware. But there is an even greater notion our society has been built on, e pluribus unum, from many, one.
Let me know when you want to come over. I'm pretty open next week.
JK
Friday, March 9, 2007
HR Department
Kim, Stoebner, Maletz and Reynolds Line Up for LKP Hiring Squad; Spencer and Morrison Catapulted Upward
Leopold Ketel & Partners recently added four new staff members. Creative Services Manager Sue Kim comes to LKP from Goodby, Silverstein in San Francisco, where she worked on such accounts as "Got Milk?" Saturn automobiles and Comcast. Sarah Stoebner, Accounting Manager, arrived at LKP after stints with Wieden + Kennedy and Nerve. Prior to joining Wieden + Kennedy, she served as assistant director of human resources for the Ritz-Carlton Hotel property in Aspen, Colorado. The agency has also enhanced its design team with the addition of Production Artists Emily Maletz and Kevin Reynolds. Maletz hails from New Jersey and is a seasoned designer and production artist whose portfolio includes work for OMSI, Inspiration Software and PPI Exhibit Designs. Reynolds, originally from Seattle, earned a fine arts degree from the School of the Art Institute in Chicago, where he worked for the Shedd Aquarium. In Portland he's handled numerous freelance positions, including a long-term assignment with LKP…. In addition, LKP has promoted Terra Spencer to Chief Operating Officer. Spencer, a senior partner, has been with LKP since 1996 and has helped implement the agency's business procedures while working as an account director for a number of the agency's leading clients. www.leoketel.com. The agency has also promoted LKP partner Rob Morrison to director of strategic planning. Morrison joined the firm in 2002 and was formerly an Account Director, managing a number of the agency's most prominent accounts. In his new role, he will provide strategic marketing direction for all clients.
eROI Hires Three
eROI is on a hot streak with adding new talent to its roster. Garrett Gonzales, a Kettle Chip snacker, joins eROI as a senior designer. Christine Baker, an Active.com kind of gal, is Support Manager. And Chris Masagatani, apparel and branding guy, is an Account Executive. Together, they are eROI's new stars for WearShortShorts.com.
Leopold Ketel & Partners recently added four new staff members. Creative Services Manager Sue Kim comes to LKP from Goodby, Silverstein in San Francisco, where she worked on such accounts as "Got Milk?" Saturn automobiles and Comcast. Sarah Stoebner, Accounting Manager, arrived at LKP after stints with Wieden + Kennedy and Nerve. Prior to joining Wieden + Kennedy, she served as assistant director of human resources for the Ritz-Carlton Hotel property in Aspen, Colorado. The agency has also enhanced its design team with the addition of Production Artists Emily Maletz and Kevin Reynolds. Maletz hails from New Jersey and is a seasoned designer and production artist whose portfolio includes work for OMSI, Inspiration Software and PPI Exhibit Designs. Reynolds, originally from Seattle, earned a fine arts degree from the School of the Art Institute in Chicago, where he worked for the Shedd Aquarium. In Portland he's handled numerous freelance positions, including a long-term assignment with LKP…. In addition, LKP has promoted Terra Spencer to Chief Operating Officer. Spencer, a senior partner, has been with LKP since 1996 and has helped implement the agency's business procedures while working as an account director for a number of the agency's leading clients. www.leoketel.com. The agency has also promoted LKP partner Rob Morrison to director of strategic planning. Morrison joined the firm in 2002 and was formerly an Account Director, managing a number of the agency's most prominent accounts. In his new role, he will provide strategic marketing direction for all clients.
eROI Hires Three
eROI is on a hot streak with adding new talent to its roster. Garrett Gonzales, a Kettle Chip snacker, joins eROI as a senior designer. Christine Baker, an Active.com kind of gal, is Support Manager. And Chris Masagatani, apparel and branding guy, is an Account Executive. Together, they are eROI's new stars for WearShortShorts.com.
Saturday, February 10, 2007
HR Department
Leopold Ketel & Partners Adds Four
After an exhaustive search and a screening process that included FBI background checks, phone calls to previous lovers and a careful study of the applicants' MySpace pages, Leopold Ketel & Partners has hired four new employees. Wes Youssi has joined Leopold Ketel & Partners as an art director. A native of Chicago, Youssi's design experience includes stints with The DesignWorks Group in Bend, Ore., adidas North America, and freelance design work for such national brands as Nike, Digital Kitchen, Intel, Bud Light and Sims Snowboards. Youssi holds a master's degree in fine arts in design from the Cranbrook Academy of Art in Broomfield Hills, Mich. Molly Mall has joined LKP as its new director of media services. A native of Texas, Mall comes to LKP from the Loomis Agency in Dallas where she was associate media director. Previously, she worked as media planning manager for Cadbury Schweppes America's Beverages, which handles Dr. Pepper, 7 Up, Sunkist and Diet Rite. Mall is a graduate of the University of Texas, Arlington. Kate Hansen, account director, comes to LKP after a seven-year tenure at Publicis and Hal Riney in San Francisco. There she managed many aspects of the Sprint account, including business-to-business, consumer wireless, and the Sprint Local Division. She also managed the Jamba Juice account. A native of Perth, Australia, Hansen holds a B.A. in communications from the University of California, Santa Barbara. Christine Bradbury, account director, joins LKP from Bridgeport Brewing Company in Portland, where she served as assistant marketing manager. At LKP she will manage the Hood River Distillers account and its diverse brand portfolio, including Pendleton Whisky, Cockspur Rum, Broker's London Dry Gin, and Yazi Ginger Vodka. She is an Oregon State University alumna, with a degree in political science.
New Employees Find Home at Pop Art
Pop Art rang in 2007 by hiring several new employees. Copy Editor Thom Schoenborn, Junior Designer Christina Gonzalez, Project Manager Patricia Krueger, Senior Interactive Designer Stephen Braitsch, and Executive Assistant Alexia Rudolph. Collectively, these new Pop Art team members bring with them years of experience to enhance Pop Art's current online service offerings.
Two Join Asterix Group
Creative branding agency Asterix Group announces the addition of Edgar Arce as director of client services and consumer segments. In his 14-year career with Nike, Arce held a variety of pivotal positions, including director of multicultural business for Nike USA. Also joining the Asterix team is graphic designer Ilona Berry. Berry has more than five years of concepting, production and graphic design experience with a specialized background in digital art and fine arts. Prior to joining Asterix, Berry was the co-founder of Big Whistle Studios, a graphic design and multimedia firm. In her role as a consultant, Berry provided graphic design services for a range of clients including Studio 3, Direct Marketing Solutions and Pizzi Thompson Photography. Asterix Group also announced that co-founder Kate Bednarski recently left the agency to take a position as the vice president of marketing for Olivia.
After an exhaustive search and a screening process that included FBI background checks, phone calls to previous lovers and a careful study of the applicants' MySpace pages, Leopold Ketel & Partners has hired four new employees. Wes Youssi has joined Leopold Ketel & Partners as an art director. A native of Chicago, Youssi's design experience includes stints with The DesignWorks Group in Bend, Ore., adidas North America, and freelance design work for such national brands as Nike, Digital Kitchen, Intel, Bud Light and Sims Snowboards. Youssi holds a master's degree in fine arts in design from the Cranbrook Academy of Art in Broomfield Hills, Mich. Molly Mall has joined LKP as its new director of media services. A native of Texas, Mall comes to LKP from the Loomis Agency in Dallas where she was associate media director. Previously, she worked as media planning manager for Cadbury Schweppes America's Beverages, which handles Dr. Pepper, 7 Up, Sunkist and Diet Rite. Mall is a graduate of the University of Texas, Arlington. Kate Hansen, account director, comes to LKP after a seven-year tenure at Publicis and Hal Riney in San Francisco. There she managed many aspects of the Sprint account, including business-to-business, consumer wireless, and the Sprint Local Division. She also managed the Jamba Juice account. A native of Perth, Australia, Hansen holds a B.A. in communications from the University of California, Santa Barbara. Christine Bradbury, account director, joins LKP from Bridgeport Brewing Company in Portland, where she served as assistant marketing manager. At LKP she will manage the Hood River Distillers account and its diverse brand portfolio, including Pendleton Whisky, Cockspur Rum, Broker's London Dry Gin, and Yazi Ginger Vodka. She is an Oregon State University alumna, with a degree in political science.
New Employees Find Home at Pop Art
Pop Art rang in 2007 by hiring several new employees. Copy Editor Thom Schoenborn, Junior Designer Christina Gonzalez, Project Manager Patricia Krueger, Senior Interactive Designer Stephen Braitsch, and Executive Assistant Alexia Rudolph. Collectively, these new Pop Art team members bring with them years of experience to enhance Pop Art's current online service offerings.
Two Join Asterix Group
Creative branding agency Asterix Group announces the addition of Edgar Arce as director of client services and consumer segments. In his 14-year career with Nike, Arce held a variety of pivotal positions, including director of multicultural business for Nike USA. Also joining the Asterix team is graphic designer Ilona Berry. Berry has more than five years of concepting, production and graphic design experience with a specialized background in digital art and fine arts. Prior to joining Asterix, Berry was the co-founder of Big Whistle Studios, a graphic design and multimedia firm. In her role as a consultant, Berry provided graphic design services for a range of clients including Studio 3, Direct Marketing Solutions and Pizzi Thompson Photography. Asterix Group also announced that co-founder Kate Bednarski recently left the agency to take a position as the vice president of marketing for Olivia.
Front Office
PAF Event Extremely Happy Hour
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm
Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.
Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.
MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.
Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.
Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.
Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.
Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).
eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm
Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.
Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.
MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.
Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.
Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.
Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.
Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).
eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.
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