Front Office

Overland Tests Online Lead Generating Waters for TSSI; Takes Home Web Awards
The Overland Agency has launched a new website for Beaverton-based software firm Test Systems Strategies, Inc. The new website utilizes an interactive platform for customer and sales feedback, and is already generating more leads for its product categories. ... Overland has also won two Best Website awards in the Web Marketing Association's annual Internet Advertising Competition. Their site for fitness company Soloflex won "Best General Interest Microsite/Landing Page," while their work for Ater Wynne law firm won "Best Legal Microsite/Landing Page." ... The agency has also announced the addition of Internet Strategist Kim Humphries to its team. This latest hire signals that the Overland staff has grown by 50 percent in the last six months.

Pacific Security Capital Banks on ID Branding; Agency Adds Four
ID Branding has been selected by commercial real estate firm Pacific Security Capital to rebrand the company, beginning with new identity materials and extending into a retrenchment of its position in the marketplace. ... ID has also added four to its staff, including: Christine Carter, Account Supervisor; Jamie Kaineg, Production Designer; Eva Miller, Information Architect; and Matt Neupert, Account Coordinator. The company expects the expertise of its new team members to add capacity and new creative ideas for its branding services.

Leopold Ketel and Others Breathe Fresh Air into OPB Brand; Raise Glass to Wine Country Development
Putting those pledge drive dollars to work, OPB has tuned into Leopold Ketel and Partners to refresh its look and feel with a new logo and lidentity suite. In addition, the agency worked with creative studio Incubate to create animated video identity elements and Digital One to create a new sound "mark." Another key component of the branding campaign was the creation of three television promotional "spots" to reinforce the "You can't not think" theme, created by filmmaker and director Rob Tyler. LKP has also added Springbrook, a major new hospitality, residential and retail development, to its growing list of Oregon-based clients. Springbrook will encompass 450 acres in northeast Newberg, featuring a luxury inn, restaurant, spa, retail village, and 1,200 homes and town homes. ... Terra Spencer, Chief Operating Officer and senior partner at LKP, has been named one of Portland's top young business executives. Spencer was one of the "40 Under 40" winners in the Portland Business Journal's annual quest to find what Publisher Craig Wessell calls "the most talented and committed young professionals we have in this region." ... LKP has also recently hired Brianne Hyder to serve as a public relations account manager.

Anvil Media Signs Five
The Anvil team continued its strategic relationships with ANG and eROI to land five new search engine marketing clients, including service a host of new clients, including garden tool company circlehoe, business finance firm Cornell Capital Partners, landscape services company Enhancescape and IT news publishers InfoWorld.