Front Office

PAF Event Why Agencies and Brands Require Interactive
OgilvyInteractive Partners Paul Beck and Jeanniey Mullen, based in New York, discuss how Ogilvy got into the interactive online creative business. (See Blog of the Month). Paul and Jeanniey will share their experiences at Ogilvy as well as at the smaller agencies and technology companies that they led. They will provide a framework of how Ogilvy is structured and all of the different marketing channels where Ogilvy helps its clients. Paul and Jeanniey are dynamic and engaging speakers who speak often around the country on the newest trends in Interactive Marketing.
Date: January 19
Time: 11:30 a.m. to 1:00 p.m.
Place: Kell's Irish Pub (112 SW 2nd Ave.)
Cost: $45 non-members

PAF Event Express Learning Series: The Experience Advertising Project: A hands-on demonstration of Handshake Marketing)
Some call it Event Marketing. Others call it Experiential Marketing. Katja Asaro of Henry V and Jerry Ketel of Leopold Ketel & Partners prefer to use the term Handshake Marketing to describe the kind of marketing experiences that encourage customers to make a one-on-one connection with a product or service. During this active participation class you will learn what makes a successful Handshake Marketing experience, see examples of successful campaigns and then spend class time brainstorming event ideas to present to actual clients near the end of the session. (And the winning team will be awarded prizes!)
Don't miss this first ever event for the PAF.
Date: January 31, 2006
Time: 11am-1:30pm
Place: EcoTrust, 721 NW 9th Avenue
Cost: TBA

PAF Event PARC & PAF Present: Mind Your X's & Y's:
Satisfying the 10 Cravings of a New Generation of Consumers.
Lisa Johnson knows what the "Connected Generation" craves. Gen X and Y are 62.1 million strong with a worldview attitude that is radically restructuring the way we live and behave in the market. She knows what you want, too: insight, strategies and wisdom about how best to reach these affluent and often elusive consumers. The CEO and co-founder of marketing consulting firm The Reach Group, Johnson is the author of the groundbreaking new book, Mind Your X's and Y's, co-author of Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of the Crucial Market (Amacom, 2004) and has been featured in The New York Times, American Demographics and NPR's Marketplace. Don't Think Pink was chosen by SoundView Executive Book Summaries as one of the best marketing books of all time. She has worked with companies as diverse as Kohler, Intel, Motorola, Mercedes, Starbucks and Barnes & Noble. Johnson is a sought-after speaker and authority on marketing to Gen X and Y. And now she'll be talking to you at this Portland Area Radio Council (PARC)/PAF event. Admission includes pre-event networking and browsing around at the OMSI exhibit "Amazon Voyage: Vicious Fishes and Other Riches"two great events for the price of one. Be here and find out what Gen X and Y'ers wantand how to deliver it to them. This evening will be heavily attended, so make your reservations now.
Date: Thursday, February 8, 2007
Time: 6-7pm Networking / 7-8:30 Program and Q&A
Place: OMSI (plenty of free parking): network in Amazon Voyage; presentation in Auditorium.
Cost: $40 until February 1; $50 after February 2

---

ID Branding Retools SAIF Image
Design team reports drop in paper cuts, coffee burns and other on-the-job injuries
A new logo has employees at workers' compensation company SAIF Corporation tripping over themselves to congratulate the ID design team. The client also reported spinal injuries from back slaps and muscle strain resulting from leaps for joy. Meanwhile, ID's designers have noted a drop in stress and a general feeling of at-one-ness with the the world. SAIF has unveiled the first phase of a long-term initiative designed by ID Branding to align the company's internal culture with its communication to external audiences. A new logo, updated visual identity and revamped Web site are key to the re-branding effort, the first in more than 30 years.The logo awaits OSHA approval.

Overland Agency Mushrooms by 50%; Boosts Client & Staff
In the last four months, Overland has created several new agency roles and promoted existing staff, growing by nearly 50%. The agency recently formed a strategic marketing partnership with real estate firm The Hasson Company to for a major website relaunch set to take place in Spring, 2007. Senior Project Manager Maia Engel has been recruited to guide creative, technical, and account teams through project schedules. Prior to joining Overland, Engel was Senior Interactive Producer at ID Branding. She also worked in interactive project management at IKON and Intel. Julie Byun-Reinhardt has been promoted to VP of Operations. On staff since November 2005, Byun-Reinhardt was formerly Overland's Internal Project Manager, overseeing internal initiatives and managing daily workflow before moving into a director role in July 2006.

Anvil Media Adds a Few
Search engine marketing firm Anvil Media spent December handling a few extracurricular activities and managed to lock in a few new clients along the way. Anvil is partnering with Cube Management and ANG to provide SEM services to AllMed and Perfect Places respectively. Cira Creative and Intermec have come along for the ride as well.

eROI Delivers 61% Annual Sales Growth; Adds to Client & Staff
E-marketing firm eROI partnered with Mandala Agency to assist a new shoe client Terrasoles to get off on the right foot with a website launch before the Annual Outdoor Retailer Show in January. Another agency partner Publicis came to eROI near Christmas Eve asking for "Santa eROI" to deliver the wares and stuff one of their major client's stockings. eROI had a productive month bringing in email clients like Nike, Digimarc, Rafting America, Extensis, Montinore Vineyards, and web clients like Annie's Natural Foods.