Interactive/brand agency Substance's blog honors such traits as courage over complacency and adventure over convention. Agencies have been beating that drum for decades. What separates Substance is its authors' impulse to zig where other blogs zag. Recent posts include attempts to define the taxonomy of ad blogs, a description of the uses of pineapple as a welcoming agent and an invitation to shake hands with other blog devotees in a real live coffeehouse. A drop-in to this blog may be just what you need to get those creativity wheels turning.
Joel Gunz
Tuesday, February 20, 2007
Saturday, February 10, 2007
HR Department
Leopold Ketel & Partners Adds Four
After an exhaustive search and a screening process that included FBI background checks, phone calls to previous lovers and a careful study of the applicants' MySpace pages, Leopold Ketel & Partners has hired four new employees. Wes Youssi has joined Leopold Ketel & Partners as an art director. A native of Chicago, Youssi's design experience includes stints with The DesignWorks Group in Bend, Ore., adidas North America, and freelance design work for such national brands as Nike, Digital Kitchen, Intel, Bud Light and Sims Snowboards. Youssi holds a master's degree in fine arts in design from the Cranbrook Academy of Art in Broomfield Hills, Mich. Molly Mall has joined LKP as its new director of media services. A native of Texas, Mall comes to LKP from the Loomis Agency in Dallas where she was associate media director. Previously, she worked as media planning manager for Cadbury Schweppes America's Beverages, which handles Dr. Pepper, 7 Up, Sunkist and Diet Rite. Mall is a graduate of the University of Texas, Arlington. Kate Hansen, account director, comes to LKP after a seven-year tenure at Publicis and Hal Riney in San Francisco. There she managed many aspects of the Sprint account, including business-to-business, consumer wireless, and the Sprint Local Division. She also managed the Jamba Juice account. A native of Perth, Australia, Hansen holds a B.A. in communications from the University of California, Santa Barbara. Christine Bradbury, account director, joins LKP from Bridgeport Brewing Company in Portland, where she served as assistant marketing manager. At LKP she will manage the Hood River Distillers account and its diverse brand portfolio, including Pendleton Whisky, Cockspur Rum, Broker's London Dry Gin, and Yazi Ginger Vodka. She is an Oregon State University alumna, with a degree in political science.
New Employees Find Home at Pop Art
Pop Art rang in 2007 by hiring several new employees. Copy Editor Thom Schoenborn, Junior Designer Christina Gonzalez, Project Manager Patricia Krueger, Senior Interactive Designer Stephen Braitsch, and Executive Assistant Alexia Rudolph. Collectively, these new Pop Art team members bring with them years of experience to enhance Pop Art's current online service offerings.
Two Join Asterix Group
Creative branding agency Asterix Group announces the addition of Edgar Arce as director of client services and consumer segments. In his 14-year career with Nike, Arce held a variety of pivotal positions, including director of multicultural business for Nike USA. Also joining the Asterix team is graphic designer Ilona Berry. Berry has more than five years of concepting, production and graphic design experience with a specialized background in digital art and fine arts. Prior to joining Asterix, Berry was the co-founder of Big Whistle Studios, a graphic design and multimedia firm. In her role as a consultant, Berry provided graphic design services for a range of clients including Studio 3, Direct Marketing Solutions and Pizzi Thompson Photography. Asterix Group also announced that co-founder Kate Bednarski recently left the agency to take a position as the vice president of marketing for Olivia.
After an exhaustive search and a screening process that included FBI background checks, phone calls to previous lovers and a careful study of the applicants' MySpace pages, Leopold Ketel & Partners has hired four new employees. Wes Youssi has joined Leopold Ketel & Partners as an art director. A native of Chicago, Youssi's design experience includes stints with The DesignWorks Group in Bend, Ore., adidas North America, and freelance design work for such national brands as Nike, Digital Kitchen, Intel, Bud Light and Sims Snowboards. Youssi holds a master's degree in fine arts in design from the Cranbrook Academy of Art in Broomfield Hills, Mich. Molly Mall has joined LKP as its new director of media services. A native of Texas, Mall comes to LKP from the Loomis Agency in Dallas where she was associate media director. Previously, she worked as media planning manager for Cadbury Schweppes America's Beverages, which handles Dr. Pepper, 7 Up, Sunkist and Diet Rite. Mall is a graduate of the University of Texas, Arlington. Kate Hansen, account director, comes to LKP after a seven-year tenure at Publicis and Hal Riney in San Francisco. There she managed many aspects of the Sprint account, including business-to-business, consumer wireless, and the Sprint Local Division. She also managed the Jamba Juice account. A native of Perth, Australia, Hansen holds a B.A. in communications from the University of California, Santa Barbara. Christine Bradbury, account director, joins LKP from Bridgeport Brewing Company in Portland, where she served as assistant marketing manager. At LKP she will manage the Hood River Distillers account and its diverse brand portfolio, including Pendleton Whisky, Cockspur Rum, Broker's London Dry Gin, and Yazi Ginger Vodka. She is an Oregon State University alumna, with a degree in political science.
New Employees Find Home at Pop Art
Pop Art rang in 2007 by hiring several new employees. Copy Editor Thom Schoenborn, Junior Designer Christina Gonzalez, Project Manager Patricia Krueger, Senior Interactive Designer Stephen Braitsch, and Executive Assistant Alexia Rudolph. Collectively, these new Pop Art team members bring with them years of experience to enhance Pop Art's current online service offerings.
Two Join Asterix Group
Creative branding agency Asterix Group announces the addition of Edgar Arce as director of client services and consumer segments. In his 14-year career with Nike, Arce held a variety of pivotal positions, including director of multicultural business for Nike USA. Also joining the Asterix team is graphic designer Ilona Berry. Berry has more than five years of concepting, production and graphic design experience with a specialized background in digital art and fine arts. Prior to joining Asterix, Berry was the co-founder of Big Whistle Studios, a graphic design and multimedia firm. In her role as a consultant, Berry provided graphic design services for a range of clients including Studio 3, Direct Marketing Solutions and Pizzi Thompson Photography. Asterix Group also announced that co-founder Kate Bednarski recently left the agency to take a position as the vice president of marketing for Olivia.
Front Office
PAF Event Extremely Happy Hour
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm
Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.
Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.
MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.
Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.
Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.
Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.
Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).
eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.
Presented by OregonLive.com
Check out the latest in creative facial hair and drinks with muddled herbs in them while swapping business cards with ad dudes and dudettes from around Portland.
Someday Lounge, 125 NW 5th Ave.
February 15 (That's tomorrow!)
5:15 - 7:30 pm
Landau and Lowe-Rogstad Found Substance
A new creative experience and digital brand strategy studio has hit the shelves of Portland's advertising community. Substance, founded by PAF board member Stephen Landau and David Lowe-Rogstad, aims to create opportunities for people to interact with brands and each other through websites, CD and kiosk interfaces, mobile devices and guidance of user-generated content. During their combined 20+ years of experience, Landau and Lowe-Rogstad have produced creative work for clients including Nike, Travel Oregon, Levi's, Outrigger Hotels & Resorts and Williams-Sonoma.
Magneto Creates the Ultimate Brand Identity
Magneto Brand Advertising has recently developed the name and brand identity for Portland's newest home show, The Ultimate Open House, New Home Tour. Identity development included the logo, stationery system and sales kit. In addition to the brand identity, Magneto is also creating an integrated campaign launching this spring.
MKTX Completes Sundeleaf Painting Website Redesign, Launches Sales Support Program
MKTX, Inc., a full-service marketing communications firm, has completed the redesign of the website for residential and commercial painting businesses Sundeleaf Painting. MKTX has also been hired to organize and help implement a sales support program, including a direct mail campaign to celebrate Sundeleaf Painting's 76th anniversary. In the past year, MKTX developed and implemented the design for a promotional calendar as well as gift card incentives for prospective Sundeleaf Painting clients.
Limbo Lands Three PGA Spots
Film production company Limbo Films saw three TV spots that it produced for the 2007 Professional Golf Association's (PGA's) Champions Tour go live on February 1. The three spots, titled "Rookies," "Rivalries" and "3 Day Weekend," will be aired nationally, featuring TV series "Scrubs" star John C. McGinley. Austin, Texas-based advertising agency GSD&M coordinated the production.
Leopold Ketel Bottle Design Featured in BRANDPackaging Annual
Hood River Distillers' Yazi Ginger Vodka continues to win awards for Portland marketing agency, Leopold Ketel & Partners. Most recently, it was announced that the Yazi Ginger Vodka bottle would be included in the fourth edition of BRANDPackaging's Design Gallery honoring the year's most innovative brand packaging. The Yazi bottle was designed by Andrew Reed, LKP's creative director of design and previously won a gold medal from the San Francisco World Spirits Competition and an Award of Excellence in package design from the Portland Advertising Federation.
Food Chain Video for Best Buy Runs Nationally
Food Chain Films' Internet banner advertisement for Best Buy was live now through the Super Bowl on Web sites throughout the United States. The spot, directed by Brent Carpenter, and produced for client Avenue A/Razorfish, focusses on how High Definition Television (HDTV) brings football to life for the viewer.
Anvil Awards Finalists, Reels in New Clients
Search engine marketing firm Anvil Media has landed a finalist position with the AMA MAX Awards for Best ROI Campaign for its collaboration with Summit Projects on work for SmartWool. Anvil also brought in 12 new clients in January, including Boule (via partnership with 28 Burnside), CarToys, Diamond International, Gleukos, Electron Energy, Inologic (via partnership with Laird Communication), LRG Capital, Outdora, prAna (via partnership with Summit Projects), SpeedMatters.org (via partnership with Blue State Digital), The Carlson Group (via partnership with HMH).
eROI Launches Cycle Oregon + Lands New Clients
Last night, eROI helped Cycle Oregon launch its most successful first 12 hours of online event registration for its 2007 main ride event. eROI also launched new adver-games, websites, blogs, and email campaigns for clients like Travelocity, Email Experience Council, Rafting America, Chockstone, photographer Jan Sonnenmair, Papa Murphy's, Modern Luxury (magazine), and Pearl Insider.
Insightful Ad News Analysis
The Portland International Film Festival and its onomatopoeic acronym -- PIFF -- kicked off last weekend, and if you're looking to open your mind, steal a few ideas or score with the graphic designer down the hall, you likely already have a pair of tickets. And with the Broadway Metroplex getting in on the action, now's the time to catch a movie at Regal Cinemas that doesn't feature overpaid, overhyped Hollywood schmoozers. Nourishing your creativity should be like kissing your significant other: both a pleasure and a duty. And PIFF is a great place to pay those dues. For more ideas, check out "Blog of the Month."
PAF Board Member Scott Huber will soon be leaving the building -- and the country. He's taken a position in Amsterdam. Thanks, Scott for all your hard work around here, and best luck in the city of tulips, canals and dimly lit teahouses!
Joel Gunz
PAF Board Member Scott Huber will soon be leaving the building -- and the country. He's taken a position in Amsterdam. Thanks, Scott for all your hard work around here, and best luck in the city of tulips, canals and dimly lit teahouses!
Joel Gunz
Wednesday, January 17, 2007
HR Department
Oliver Russell Hires New Account Director
Brand marketing agency Oliver Russell has hired Mike Caplan as account director for the agency's Hewlett-Packard account. Caplan joins Oliver Russell from Portland-based marketing communications firm CMD. He has extensive experience in direct mail marketing, testing, and web analytics with past clients such as Cisco, Red Hat, and Dell. Caplan hails originally from Boston, Massachusetts.
Magneto Promotes Casey
Magneto Brand Advertising has promoted Shannon Casey to Account Executive. Shannon will be responsible for developing and maintaining client relationships while managing a variety of projects for clients, including Western Rivers Conservancy. She will report to Mike Terry, Account Director, and assist him in his role of new business development and account management.
Hallock Modey Announces Departure of Barbara Modey; Firm Rechristened Hallock Agency
Jacklyn L. (Jackie) Hallock, president and creative director of 38-year-old agency Hallock Modey Advertising and Public Relations, has announced the resignation of Barbara Modey, principal and director of client services, effective Jan. 20. Family circumstances have prompted Modey to relocate to Seattle, where she will join marketing agency Purdie Rogers. Upon Modey's departure, the firm will do business as Hallock Agency Advertising and Public Relations, with Public Relations Co-Director Nancy Puglia and Design Director Kathryn Wright serving in the client services capacity as the agency restructures. Says Hallock, "I want to thank Barb for her vision, service and friendship. We wish her and her family the very best."
Brand marketing agency Oliver Russell has hired Mike Caplan as account director for the agency's Hewlett-Packard account. Caplan joins Oliver Russell from Portland-based marketing communications firm CMD. He has extensive experience in direct mail marketing, testing, and web analytics with past clients such as Cisco, Red Hat, and Dell. Caplan hails originally from Boston, Massachusetts.
Magneto Promotes Casey
Magneto Brand Advertising has promoted Shannon Casey to Account Executive. Shannon will be responsible for developing and maintaining client relationships while managing a variety of projects for clients, including Western Rivers Conservancy. She will report to Mike Terry, Account Director, and assist him in his role of new business development and account management.
Hallock Modey Announces Departure of Barbara Modey; Firm Rechristened Hallock Agency
Jacklyn L. (Jackie) Hallock, president and creative director of 38-year-old agency Hallock Modey Advertising and Public Relations, has announced the resignation of Barbara Modey, principal and director of client services, effective Jan. 20. Family circumstances have prompted Modey to relocate to Seattle, where she will join marketing agency Purdie Rogers. Upon Modey's departure, the firm will do business as Hallock Agency Advertising and Public Relations, with Public Relations Co-Director Nancy Puglia and Design Director Kathryn Wright serving in the client services capacity as the agency restructures. Says Hallock, "I want to thank Barb for her vision, service and friendship. We wish her and her family the very best."
Monday, January 15, 2007
Front Office
PAF Event Why Agencies and Brands Require Interactive
OgilvyInteractive Partners Paul Beck and Jeanniey Mullen, based in New York, discuss how Ogilvy got into the interactive online creative business. (See Blog of the Month). Paul and Jeanniey will share their experiences at Ogilvy as well as at the smaller agencies and technology companies that they led. They will provide a framework of how Ogilvy is structured and all of the different marketing channels where Ogilvy helps its clients. Paul and Jeanniey are dynamic and engaging speakers who speak often around the country on the newest trends in Interactive Marketing.
Date: January 19
Time: 11:30 a.m. to 1:00 p.m.
Place: Kell's Irish Pub (112 SW 2nd Ave.)
Cost: $45 non-members
PAF Event Express Learning Series: The Experience Advertising Project: A hands-on demonstration of Handshake Marketing)
Some call it Event Marketing. Others call it Experiential Marketing. Katja Asaro of Henry V and Jerry Ketel of Leopold Ketel & Partners prefer to use the term Handshake Marketing to describe the kind of marketing experiences that encourage customers to make a one-on-one connection with a product or service. During this active participation class you will learn what makes a successful Handshake Marketing experience, see examples of successful campaigns and then spend class time brainstorming event ideas to present to actual clients near the end of the session. (And the winning team will be awarded prizes!)
Don't miss this first ever event for the PAF.
Date: January 31, 2006
Time: 11am-1:30pm
Place: EcoTrust, 721 NW 9th Avenue
Cost: TBA
PAF Event PARC & PAF Present: Mind Your X's & Y's:
Satisfying the 10 Cravings of a New Generation of Consumers.
Lisa Johnson knows what the "Connected Generation" craves. Gen X and Y are 62.1 million strong with a worldview attitude that is radically restructuring the way we live and behave in the market. She knows what you want, too: insight, strategies and wisdom about how best to reach these affluent and often elusive consumers. The CEO and co-founder of marketing consulting firm The Reach Group, Johnson is the author of the groundbreaking new book, Mind Your X's and Y's, co-author of Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of the Crucial Market (Amacom, 2004) and has been featured in The New York Times, American Demographics and NPR's Marketplace. Don't Think Pink was chosen by SoundView Executive Book Summaries as one of the best marketing books of all time. She has worked with companies as diverse as Kohler, Intel, Motorola, Mercedes, Starbucks and Barnes & Noble. Johnson is a sought-after speaker and authority on marketing to Gen X and Y. And now she'll be talking to you at this Portland Area Radio Council (PARC)/PAF event. Admission includes pre-event networking and browsing around at the OMSI exhibit "Amazon Voyage: Vicious Fishes and Other Riches"two great events for the price of one. Be here and find out what Gen X and Y'ers wantand how to deliver it to them. This evening will be heavily attended, so make your reservations now.
Date: Thursday, February 8, 2007
Time: 6-7pm Networking / 7-8:30 Program and Q&A
Place: OMSI (plenty of free parking): network in Amazon Voyage; presentation in Auditorium.
Cost: $40 until February 1; $50 after February 2
ID Branding Retools SAIF Image
Design team reports drop in paper cuts, coffee burns and other on-the-job injuries
A new logo has employees at workers' compensation company SAIF Corporation tripping over themselves to congratulate the ID design team. The client also reported spinal injuries from back slaps and muscle strain resulting from leaps for joy. Meanwhile, ID's designers have noted a drop in stress and a general feeling of at-one-ness with the the world. SAIF has unveiled the first phase of a long-term initiative designed by ID Branding to align the company's internal culture with its communication to external audiences. A new logo, updated visual identity and revamped Web site are key to the re-branding effort, the first in more than 30 years.The logo awaits OSHA approval.
Overland Agency Mushrooms by 50%; Boosts Client & Staff
In the last four months, Overland has created several new agency roles and promoted existing staff, growing by nearly 50%. The agency recently formed a strategic marketing partnership with real estate firm The Hasson Company to for a major website relaunch set to take place in Spring, 2007. Senior Project Manager Maia Engel has been recruited to guide creative, technical, and account teams through project schedules. Prior to joining Overland, Engel was Senior Interactive Producer at ID Branding. She also worked in interactive project management at IKON and Intel. Julie Byun-Reinhardt has been promoted to VP of Operations. On staff since November 2005, Byun-Reinhardt was formerly Overland's Internal Project Manager, overseeing internal initiatives and managing daily workflow before moving into a director role in July 2006.
Anvil Media Adds a Few
Search engine marketing firm Anvil Media spent December handling a few extracurricular activities and managed to lock in a few new clients along the way. Anvil is partnering with Cube Management and ANG to provide SEM services to AllMed and Perfect Places respectively. Cira Creative and Intermec have come along for the ride as well.
eROI Delivers 61% Annual Sales Growth; Adds to Client & Staff
E-marketing firm eROI partnered with Mandala Agency to assist a new shoe client Terrasoles to get off on the right foot with a website launch before the Annual Outdoor Retailer Show in January. Another agency partner Publicis came to eROI near Christmas Eve asking for "Santa eROI" to deliver the wares and stuff one of their major client's stockings. eROI had a productive month bringing in email clients like Nike, Digimarc, Rafting America, Extensis, Montinore Vineyards, and web clients like Annie's Natural Foods.
OgilvyInteractive Partners Paul Beck and Jeanniey Mullen, based in New York, discuss how Ogilvy got into the interactive online creative business. (See Blog of the Month). Paul and Jeanniey will share their experiences at Ogilvy as well as at the smaller agencies and technology companies that they led. They will provide a framework of how Ogilvy is structured and all of the different marketing channels where Ogilvy helps its clients. Paul and Jeanniey are dynamic and engaging speakers who speak often around the country on the newest trends in Interactive Marketing.
Date: January 19
Time: 11:30 a.m. to 1:00 p.m.
Place: Kell's Irish Pub (112 SW 2nd Ave.)
Cost: $45 non-members
PAF Event Express Learning Series: The Experience Advertising Project: A hands-on demonstration of Handshake Marketing)
Some call it Event Marketing. Others call it Experiential Marketing. Katja Asaro of Henry V and Jerry Ketel of Leopold Ketel & Partners prefer to use the term Handshake Marketing to describe the kind of marketing experiences that encourage customers to make a one-on-one connection with a product or service. During this active participation class you will learn what makes a successful Handshake Marketing experience, see examples of successful campaigns and then spend class time brainstorming event ideas to present to actual clients near the end of the session. (And the winning team will be awarded prizes!)
Don't miss this first ever event for the PAF.
Date: January 31, 2006
Time: 11am-1:30pm
Place: EcoTrust, 721 NW 9th Avenue
Cost: TBA
PAF Event PARC & PAF Present: Mind Your X's & Y's:
Satisfying the 10 Cravings of a New Generation of Consumers.
Lisa Johnson knows what the "Connected Generation" craves. Gen X and Y are 62.1 million strong with a worldview attitude that is radically restructuring the way we live and behave in the market. She knows what you want, too: insight, strategies and wisdom about how best to reach these affluent and often elusive consumers. The CEO and co-founder of marketing consulting firm The Reach Group, Johnson is the author of the groundbreaking new book, Mind Your X's and Y's, co-author of Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of the Crucial Market (Amacom, 2004) and has been featured in The New York Times, American Demographics and NPR's Marketplace. Don't Think Pink was chosen by SoundView Executive Book Summaries as one of the best marketing books of all time. She has worked with companies as diverse as Kohler, Intel, Motorola, Mercedes, Starbucks and Barnes & Noble. Johnson is a sought-after speaker and authority on marketing to Gen X and Y. And now she'll be talking to you at this Portland Area Radio Council (PARC)/PAF event. Admission includes pre-event networking and browsing around at the OMSI exhibit "Amazon Voyage: Vicious Fishes and Other Riches"two great events for the price of one. Be here and find out what Gen X and Y'ers wantand how to deliver it to them. This evening will be heavily attended, so make your reservations now.
Date: Thursday, February 8, 2007
Time: 6-7pm Networking / 7-8:30 Program and Q&A
Place: OMSI (plenty of free parking): network in Amazon Voyage; presentation in Auditorium.
Cost: $40 until February 1; $50 after February 2
ID Branding Retools SAIF Image
Design team reports drop in paper cuts, coffee burns and other on-the-job injuries
A new logo has employees at workers' compensation company SAIF Corporation tripping over themselves to congratulate the ID design team. The client also reported spinal injuries from back slaps and muscle strain resulting from leaps for joy. Meanwhile, ID's designers have noted a drop in stress and a general feeling of at-one-ness with the the world. SAIF has unveiled the first phase of a long-term initiative designed by ID Branding to align the company's internal culture with its communication to external audiences. A new logo, updated visual identity and revamped Web site are key to the re-branding effort, the first in more than 30 years.The logo awaits OSHA approval.
Overland Agency Mushrooms by 50%; Boosts Client & Staff
In the last four months, Overland has created several new agency roles and promoted existing staff, growing by nearly 50%. The agency recently formed a strategic marketing partnership with real estate firm The Hasson Company to for a major website relaunch set to take place in Spring, 2007. Senior Project Manager Maia Engel has been recruited to guide creative, technical, and account teams through project schedules. Prior to joining Overland, Engel was Senior Interactive Producer at ID Branding. She also worked in interactive project management at IKON and Intel. Julie Byun-Reinhardt has been promoted to VP of Operations. On staff since November 2005, Byun-Reinhardt was formerly Overland's Internal Project Manager, overseeing internal initiatives and managing daily workflow before moving into a director role in July 2006.
Anvil Media Adds a Few
Search engine marketing firm Anvil Media spent December handling a few extracurricular activities and managed to lock in a few new clients along the way. Anvil is partnering with Cube Management and ANG to provide SEM services to AllMed and Perfect Places respectively. Cira Creative and Intermec have come along for the ride as well.
eROI Delivers 61% Annual Sales Growth; Adds to Client & Staff
E-marketing firm eROI partnered with Mandala Agency to assist a new shoe client Terrasoles to get off on the right foot with a website launch before the Annual Outdoor Retailer Show in January. Another agency partner Publicis came to eROI near Christmas Eve asking for "Santa eROI" to deliver the wares and stuff one of their major client's stockings. eROI had a productive month bringing in email clients like Nike, Digimarc, Rafting America, Extensis, Montinore Vineyards, and web clients like Annie's Natural Foods.
Tuesday, January 9, 2007
Blogs I'm Reading
As VP for Interactive Marketing with Ogilvy Public Relations Worldwide, Rohit Bhargava is a big idea guy whose blog is generous with information. Some posts are a bit off the wall, as in "10 Spots Where We Need More Advertising" (think: Chinese takeout boxes and airline seat backs), yet they are always tightly written and thought-provoking. "7 Tips on Pitching Bloggers" (#7: Don't throw away the traditional media relations playbook) could even be a cry for help.
Joel Gunz
Joel Gunz
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